It’s certainly smart marketing.
I’m talking about those “coming soon” signs you’ve probably seen in at least a few front yards in our area. I frequently have homebuyers who are curious and interested in these listings, so I decided to answer a few questions about them and give you my perspective.
First off, a “coming soon” home may or may not be listed on the MLS. Either way, it will not yet be available for viewing. This might be because the home itself is not yet ready, or because the owners are in the process of moving out.
When I say it’s not available for viewing, that’s a hard no. As long as this is a legitimate “coming soon” listing that complies with regulations, the home is off-limits to you or any other buyers.
So what should you do in case you spot a dream home which is “coming soon” but is not on the market yet? Well, here’s the three-step process I recommend to my clients:
1. Beware your excitement. Lots of folks, myself included, tend to want something more when it’s currently off-limits. Keep this in mind while evaluating a “coming soon” home, and separate what you think about this home from the alluring fact that it’s currently unavailable.
2. Do your research. Even while a home is unavailable for viewing, you can gather a lot of information about it, including its sales history, old pictures if the home was previously listed on the MLS, and (if the home was previously listed on the MLS) of course, the date on which the listing will go live.
3. If it makes sense, make an early offer. Even though a home is not yet available for viewing, you can still make an offer during this period. When submitting an offer on a home sight unseen, make sure you carefully craft the contract terms, including deadlines and contingencies, to minimize the risk you’re exposed to.
If you do decide to submit an early offer, don’t be surprised if it’s not accepted right away. Even with a fair offer, the sellers will likely want to see what kind of interest their home will get after it’s fully listed.
If you are in buying mode and you want to see some of the great homes that are on the market right now and available for viewing (and not just coming soon), check out my website.
And if you do come across a “coming soon” listing and you want to research more about it, give me a call. I have my finger on the pulse of Williamson County, and I can help you dig up all sorts of relevant info if you are considering such a home.
Remember, we want you to love where you live because there’s no place like home. If you have any other questions I can assist you with, don’t hesitate to reach out to me as well. I’d love to help you.